Told to buy small glasses of fresh juice I hurried towards the vendor. After giving my flavors the sales representative asked me: Regular or Large? And I said Regular. It took me minutes to realize (well, you may say I’m slow) that I was supposed to order small! But I was not given an option! Daniel Kahneman (Thinking Fast and Slow) would call it ‘Availability Heuristic’.
MakingSense 